The Canadian Network for Arts and Learning
April 13, Online
How can a small arts organization or private teaching studio reap the powerful benefits of social media without spending hours online every week? In this instructive webinar, two of the sector’s most prolific social media specialists demystify the process of creating compelling content, best practises in posting across multiple social media platforms, advertisements, measuring your engagement, creating a simple social media calendar and more. After this webinar, you will better understand how social media can help you reach way beyond your social and geographical boundaries to engage new audiences and potential students.
Meet the presenters:
Lara Harb – Creative Director, Founder, The Social Media Artist
Lara is a social media strategist and instructor teaching at institutions like Humber College and Continuing Studies at the University of Toronto. She has developed and facilitated several online and in-person courses and loves sharing knowledge. Her company, The Social Media Artist helps busy business owners save time on marketing so they can focus on what they do best, creating! She provides training, social media management and consulting to artists and creative entrepreneurs. From local voice instructors to international food brands companies, she has worked with a variety of brands to help them tell their story online.
Cathy Landolt – Founder, Blue Elephant Productions
Cathy brings creative, distinctive management skills to a wide range of projects and clients. She works collaboratively with existing teams to help clients deliver outstanding brand experiences.
She helps her clients transform their vision into a digital reality; leading teams through website builds/rebuilds of varying sizes and scope, and training teams to maintain and update sites using various proprietary and commercial systems (Wix, WordPress, SquareSpace).
Cathy has an extensive background in writing for web and email, creating and executing digital and print marketing campaigns. She writes for social media campaigns, designs visual assets, and has many years of process and project implementation. She has branched out into social media coaching and auditing accounts with clients to analyze performance and optimization.
You can also join Cathy on Friday, April 16 for her interactive 2-hour workshop called Creating Content without Losing your Mind.
In November 2016, she and her partners launched EnsembleCo, a new networking and educational series of events for the next generation of decision makers.
Previously, Cathy was Vice-President of Events for the Canadian Marketing Association from 2008 – 2016, and Director of Client Services at The Royal Conservatory of Music from 1998 – 2008.
We are grateful for the support of the Canada Council for the Arts and the Azrieli Foundation for the Discoverability Webinar Series.